Saturday, 16 March 2013

Clothiong used for: Showing Cultural Heritage


Sapeurs combine two very different cultural heritages to create something entirely new and entirely representative of their own identity. I am fascinated to see how this idea can be reinterpreted for a British audience as the UK has a huge history of immigration and multiculturalism to draw upon. I have already begun to notice the influence of this - particularly around London Fashion Week – as an increasing amount of people mixed their own traditional dress with pieces of London street style.

Usually I hate the word ‘trend’ as it implies thoughtless, copycat fashion. Although the growing popularity of this style of dress means that by definition it is about to become one, what sets it apart for me is the authenticity and individuality behind the style. It’s very nature means it cannot be mass-produced: styling pieces of cultural heritage to sit alongside British fashion in order to visually represent one person’s unique family history.  

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